How to Reach Female Solo Travelers, the Biggest Market in the US

Women are the most powerful consumers in the world. They influence all kinds of markets, especially the travel industry.

American women represent 65% of solo journeys. It takes more than “the top 20” beautiful destinations to encourage women to book their next adventure.

Here’s what you need to know.

According to a booking.com survey American women ranked first in frequent solo travel in comparison to other countries surveyed. They are most likely to take three trips or more in a given year. They use the opportunity to connect with their inner self, wander around at their own pace, and discovering rewarding local activities.

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