Women are the most powerful consumers in the world. They influence all kinds of markets, especially the travel industry.

American women represent 65% of solo journeys. It takes more than “the top 20” beautiful destinations to encourage women to book their next adventure.

Here’s what you need to know.

According to a booking.com survey American women ranked first in frequent solo travel in comparison to other countries surveyed. They are most likely to take three trips or more in a given year. They use the opportunity to connect with their inner self, wander around at their own pace, and discovering rewarding local activities.

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