Women are the most powerful consumers in the world. They influence all kinds of markets, especially the travel industry.
American women represent 65% of solo journeys. It takes more than “the top 20” beautiful destinations to encourage women to book their next adventure.
Here’s what you need to know.
According to a booking.com survey American women ranked first in frequent solo travel in comparison to other countries surveyed. They are most likely to take three trips or more in a given year. They use the opportunity to connect with their inner self, wander around at their own pace, and discovering rewarding local activities.