Closer is Better

Why Millennials Don’t Trust Your Hotel App

The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting everything on social media.

Many hotel brands have put out their own apps, but this doesn’t mean Millennials will trust it.

Here’s some proof.

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Oct 17, 2017, by .

User Experience Challenges in the Travel Industry

Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers plan, purchase and travel is a challenge for travel companies.

There are many aspects you need to consider to get ahead of the game. Paying attention to your customer, their needs and motivations is a starting point.

As companies grow it is very important to design processes that allows you to keep a user-centered approach when developing solutions.

In this episode of the People & Business podcast we had the opportunity to talk to Bruce Nealson, VP of Design at Sabre. He shared his thoughts on the main user experience challenges companies in the travel industry face. From how to build customer-centered solutions to the technologies that will change the way we travel in the future.

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Sep 1, 2017, by .

How Usability Problems Affect Your Mobile Bookings

How Usability Problems Affect Your Mobile Bookings

You spent a lot of time and effort “going mobile.” You finally have your offering out there, in the hands of all those mobile phone users. But, are they using it? Does it satisfy your travelers needs?

Do you even measure the usability of your booking app?

If you don’t, you’re running blind!

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Aug 25, 2017, by .

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