A word is mightier than the sword, particularly in UX. Words can be the difference between making an interaction painful or delightful. They are the guides, integrated to the design, that will create the experience with your product.

You’ve got to make each word count.  Each must speak and mean those specific actions you want the user to take.

According to a study by Jakob Nielsen, 79% of users don’t read, they either scan or skim.  Only 16% read word-by-word.

You’d better start writing meaningful texts.

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