Mobile Web and Travel Brands: Don’t Become Irrelevant

The migration to the mobile web is here, and most travelers expect to solve their trips on the go. However, not all travel sites are mobile-friendly, yet. They are at risk of falling behind or becoming completely irrelevant.

Making the transition is not as easy as it may sound. But if you don’t do it, you will be left behind.

Are you ready to join the future?

What a Tired Traveler Needs

I was driving back from Vegas when I realized I was just too tired to make it all the way back to my hometown. So, I made a stop in the middle of the Arizona desert, grabbed my phone, and booked a nice hotel room in Phoenix. Easy, short, and sweet.

Do your users have the same option?

I know taking that step can be hard. But roughly 56% of consumer traffic to the leading US websites is now from mobile devices. Not addressing mobile platforms seriously is the path to stagnation and irrelevance.

What Happened During the Transition?

Working in the Travel Industry as an implementation manager gave me the chance to work on the mobile web launch for a very important travel company. Some of this experience helped me gain a whole new perspective on the matter.

We had to change our mindsets a little bit. We had to do a lot of research, including talking with developers and end users.

When using a mobile device, you want to keep a clean and easy booking flow; you want to remove any unnecessary steps and any distractions from completing the booking.

We had to rethink all the scenarios and different user types. For example, agents access mobile bookings for admin tasks. Even if they are using a desktop, they need to see the same UI as users see.

What Things Were Changed?

  • We created new configurations specific for mobile
  • We used Google Analytics for mobile
  • We tested from multiple devices
  • After the mobile launch we introduced the ability to reach users on the go

How Was It Beneficial for the Hotel Brand?

  • Grew overall traffic
  • Higher look-to-book conversions
  • Increased revenue
  • More bookings
  • Higher margins

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In addition, the redesign allowed us to target specific markets and launch special promotions for travelers.

The Switch to Mobile is Good for Business

A recent article from Think with Google mentioned, “In the past year, mobile’s share of travel visits has grown by 48%, and, because mobile is helping people find what they want more quickly, time spent per session on mobile travel sites is down 7%, while mobile web conversion rates for travel sites have grown 88%.”

More and more people on the go turn to their mobile devices to help them on their day to day activities. Using a site that’s not mobile-friendly feels to them like trying to shop with the lights off, in a closed shop, without any help.

We’re all looking for something to buy, to learn, to see. Being there for your users will make all the difference in whether or not they leave satisfied (and will come back).

Implementing mobile web for your brand is going to transform your user experience in a very positive way. Here is something helpful to get you started on making the shift to mobile.

So, when do we start?

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