Community is key to drive sustainability to any endeavor in this digital age. I have been in touch with one of these communities since 2012 when I met Andre Charland, a Canadian entrepreneur during a travel expedition called Geeks on a Plane LatAm.
Learn how a community can turn a small project into a very successful product.
The Phonegap Community
I was invited to give a talk at Adobe Mobile Barcelona where Andre and his cofounder Brian Leroux were there. They talked about the beginning of the community and how it helped them grow the platform from a small development firm in Vancouver all the way to the sale to Adobe in 2011.
What most impressed me of the community was their hunger for knowledge. Where you normally will see people leaving any conference room by the third talk, most of them waited all the way to the end to indulge on every speaker and every slide. They showed a good dose of curiosity and also their need to grow as professional developers and designers.
Growth Hacking: Tipping Points and Luck
The community asked a lot of questions during my talk about User Growth, Applying the Tipping Point Thesis. Since developers think of user acquisition as a black art, I tried to use Malcom Gladwell’s analogy of generating viral content and applied it to growing a mobile app user base.
Afterwards, Adobe extended the invitation to Amsterdam to speak at Phonegap Day Europe. They wanted me to speak about the same theme of User Acquisition and Growth. I prepared some brand new slides specifically for the Phonegap community.
The name of this talk was Luck + Motion—User Growth for your App. Here I presented a different thesis for growing an app user base with the notion of Luck. My inspiration for the talk was from the book Chase, Chance and Creativity from Dr. James H. Austin.
In Luck+Motion I explained how the phase of growth of your app relies heavily on the community you foster.
You need four elements to leverage growth,
Phonegap Day Europe
I invite you to view all the sessions. Just take note that there is a section where I quote Dave McClure, a Silicon Valley investor who is known for aggressive language.
Let me know your thoughts and how community plays a role in your company and in the technologies you are creating.
And One More Thing …
This weekend I will have the chance to tap into another big community that is nevertheless underserved: Women IT professionals. I hope to see you on Saturday June 20th in GeekGirl San Diego Tech Conference.