Design is all about keeping the user in mind. Build it up with User Experience and everything makes sense!
Keep up with this category to learn about design methodologies and User Research.
The ultimate goal of UX design is to create pleasant and seamless experiences between people and technology. We design for humans and as humans, the range of likes, desires, behaviors and expectations is immense. But even in that inmensity we can still find patterns that group people together.
by Miguel Medina.
Designers are often exposed to design critiques and feedback from our clients and teammates. In my experience, most of these design critiques are destined to go south if we do not know how to properly evaluate a design from an objective point of view. We can easily change the way we evaluate designs with the help of Visual Heuristics.
by Daniela Unzueta.
When booking travel you’ll need to know what Millennials are searching for. They are not interested in what your website says unless it is also what they want.
You may be losing business if you are not painfully aware of how these people decide to travel.
Millennials look for new experiences, but the fear of going on a budget without having the opportunity to spend their money on what they really want to do is what haunts them the most.
by Sandra Vazquez.
Travel is an industry that is always changing and evolving. New technologies are opening new opportunities for startups, organizations, and large corporations that are building software solutions.
However, the changes don’t stop there, the way travelers behave is also changing and evolving. TechTravel companies need to keep and eye on the needs, motivations and new behaviors of travelers. Digital nomads, millennials, and female solo travelers are just some examples of a new generation of travelers we are just figuring out.
In this episode you’ll learn about the top travel behavioral trends the team at Tripscout has identified by speaking with hundreds of travelers.
by Larisa Ramos.
We have awesome facilities, the best equipment, and pay higher salaries than the average. All 250 Nearsoftians have an unlimited budget for books, a kitchen full of food, and enjoy offsites, called Team Building Weeks, twice a year, oftentimes in fancy places, like Cancun.
This is possible because our culture is strong enough to trust our teams to manage their own finances.
Here’s how you can make better financial decisions, along with your team.
by Edgar Perez.
On first impression, creating a Hotel App sounds pretty straightforward. But there are more potholes on that road than you can imagine.
Here are the top three challenges you are likely to run into when creating your world class hotel app.
by Pedro Duarte.
The travel industry is falling behind compared to others. These platforms have not changed significantly in many years. Users struggle to book a flight or a hotel room and travel platforms are no help.
We can do better using basic but powerful machine learning techniques to make travel platforms more interesting and attract new customers.
The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting everything on social media.
Many hotel brands have put out their own apps, but this doesn’t mean Millennials will trust it.
Here’s some proof.
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