Blog Category UX

The ultimate goal of UX design is to create pleasant and seamless experiences between people and technology. We design for humans and as humans, the range of likes, desires, behaviors and expectations is immense. But even in that inmensity we can still find patterns that group people together.

Designers are often exposed to design critiques and feedback from our clients and teammates. In my experience, most of these design critiques are destined to go south if we do not know how to properly evaluate a design from an objective point of view. We can easily change the way we evaluate designs with the help of Visual Heuristics.

I’ve gathered some of my favorite UX trends for 2019, including a mix and match from several design articles.

When booking travel you’ll need to know what Millennials are searching for. They are not interested in what your website says unless it is also what they want.

You may be losing business if you are not painfully aware of how these people decide to travel.

Millennials look for new experiences, but the fear of going on a budget without having the opportunity to spend their money on what they really want to do is what haunts them the most.

People remember at most three things. I can name three of Nearsoft’s values. Or three WorldBlu principles. Or a three word slogan.

Most often we only remember one thing, if we remember anything at all.

Travel is an industry that is always changing and evolving. New technologies are opening new opportunities for startups, organizations, and large corporations that are building software solutions.

We have awesome facilities, the best equipment, and pay higher salaries than the average. All 250 Nearsoftians have an unlimited budget for books, a kitchen full of food, and enjoy offsites, called Team Building Weeks, twice a year, oftentimes in fancy places, like Cancun.

This is possible because our culture is strong enough to trust our teams to manage their own finances.

Here’s how you can make better financial decisions, along with your team.

On first impression, creating a Hotel App sounds pretty straightforward. But there are more potholes on that road than you can imagine.

Here are the top three challenges you are likely to run into when creating your world class hotel app.

The travel industry is falling behind compared to others. These platforms have not changed significantly in many years. Users struggle to book a flight or a hotel room and travel platforms are no help.

We can do better using basic but powerful machine learning techniques to make travel platforms more interesting and attract new customers.