Blog Category Usability
Design is all about keeping the user in mind. Build it up with User Experience and everything makes sense!
Keep up with this category to learn about design methodologies and User Research.
31 posts.
The Role of User Research in Software Companies
Aug 6, 2019, by Sandra Vazquez.
The world is changing pretty fast and technology is absolutely on the forefront of that. Whether you’re a tiny startup or whether you’re creating a product that disrupts an industry, keep in mind you are at the forefront. Incorporating User Research to your development processes will reflect in a meaningful way not only in your product but through all your company. You will be building in a more mindful way.
How to Evaluate Designs with Visual Heuristics
Jul 30, 2019, by Miguel Medina.
Designers are often exposed to design critiques and feedback from our clients and teammates. In my experience, most of these design critiques are destined to go south if we do not know how to properly evaluate a design from an objective point of view. We can easily change the way we evaluate designs with the help of Visual Heuristics.
Use AI for a Better User Experience
Feb 5, 2019, by Fernando Ramirez.
AI can help you understand the needs of users. It also helps you know how they behave with every little element of a product—you will learn more with every interaction. As a result, instead of just solving a problem, a product will be able to delight the user and to create new paths for conversion and engagement.
Top 3 Usability Problems in Software Products
Jan 25, 2019, by Sandra Vazquez.
When developing software products the earlier you identify usability issues the better. It is cheaper to make changes in that design phase that once the product is live. Yet, “50% of a programmers’ time during IT projects is spent doing rework that is avoidable” – Human Factors.
How Usability Problems Affect Your Mobile Bookings
Aug 25, 2017, by Diana Arvayo.
You spent a lot of time and effort “going mobile.” You finally have your offering out there, in the hands of all those mobile phone users. But, are they using it? Does it satisfy your travelers needs?
Do you even measure the usability of your booking app?
If you don’t, you’re running blind!
Build a World Class Team and Reach the Finish Line
Jun 9, 2017, by Sandra Vazquez.
Today more than ever companies need to be ahead of the game to keep up with technology, their competition, and changes in the market. A key element to success is the team you will build along the way.
In this episode of the People and Business podcast we had a conversation with Kelly VanderBeek, an Olympian, broadcaster, public speaker and world cup medalist. She shares with us the lessons she learned as a world class athlete and how they can apply in the business world.
You might be surprised of how business can feel like traveling at speeds over 144 kmh, down an icy mountain.
How to Improve Flight Booking with Personalized Search
May 16, 2017, by Misael León.
It is no longer enough to display flight results to provide air travelers with a seamless search experience.
Airlines and travel brands must be aware of how customers search for a flight, when, where, and what is truly motivating them.
Here’s a series of recommendations to create as smart search experience for users booking a flight.
How Service Mapping Leads to Personalized Trips
Apr 12, 2017, by Denisse Gutierrez.
Travel brands must provide personalized experiences that give users the content they want, the way they wanted, and when they want it. Following what your competition is doing is not an option.
Here’s a guide on how to start building a personalized experience for your customers.
3 Challenges of an R&D Travel Project
Apr 12, 2017, by Pedro Duarte.
Bringing something new to life can be unimaginably hard and can take years to accomplish. Specially when you are developing something that hasn’t been done before.
This is the story of the most impacting challenges I have faced as a developer creating a new travel app.
You will face this, too.
