Blog Category Usability

Design is all about keeping the user in mind. Build it up with User Experience and everything makes sense!

Keep up with this category to learn about design methodologies and User Research.

32 posts.

How Usability Problems Affect Your Mobile Bookings

How Usability Problems Affect Your Mobile Bookings

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You spent a lot of time and effort “going mobile.” You finally have your offering out there, in the hands of all those mobile phone users. But, are they using it? Does it satisfy your travelers needs?

Do you even measure the usability of your booking app?

If you don’t, you’re running blind!

Continue in our UX Blog

Build a World Class Team and Reach the Finish Line

Build a World Class Team and Reach the Finish Line

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Today more than ever companies need to be ahead of the game to keep up with technology, their competition, and changes in the market. A key element to success is the team you will build along the way.

In this episode of the People and Business podcast we had a conversation with Kelly VanderBeek, an Olympian, broadcaster, public speaker and world cup medalist. She shares with us the lessons she learned as a world class athlete and how they can apply in the business world.

You might be surprised of how business can feel like traveling at speeds over 144 kmh, down an icy mountain.

Continue in our UX Blog

How to Improve Flight Booking with Personalized Search

How to Improve Flight Booking with Personalized Search

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It is no longer enough to display flight results to provide air travelers with a seamless search experience.

Airlines and travel brands must be aware of how customers search for a flight, when, where, and what is truly motivating them.

Here’s a series of recommendations to create as smart search experience for users booking a flight.

Continue in our UX Blog

How Service Mapping Leads to Personalized Trips

How Service Mapping Leads to Personalized Trips

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Travel brands must provide personalized experiences that give users the content they want, the way they wanted, and when they want it. Following what your competition is doing is not an option.

Here’s a guide on how to start building a personalized experience for your customers.

 

Continue in our UX Blog

 

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