Feb 25, 2020, by Maria José Orduño.
The ultimate goal of UX design is to create pleasant and seamless experiences between people and technology. We design for humans and as humans, the range of likes, desires, behaviors and expectations is immense. But even in that inmensity we can still find patterns that group people together.
Feb 7, 2020, by Miguel Medina.
Structuring information can be a messy process if you don’t have the right tools. The Content Architecture Funnel (CAF) can help designers, product owners, and business people structure their content the right way, by having an organized process to prioritize any kind of information in a collaborative way.
Dec 5, 2019, by Camila Orduño.
Choosing the right mobile solution for your business can be a little bit difficult if you don’t know what value each one of them have, but don’t get too overwhelmed, all three of them are good for your product or service. At the end it depends on the kind of business and resources you have.
Nov 13, 2019, by Miguel Medina.
Evaluating the user interface (UI) of your app is a crucial practice among designers. It will give you insights on how the elements of your app should be placed, structured and designed. Here you will learn the benefits of evaluating designs with the app design evaluation and how to use its template.
Oct 21, 2019, by Maria José Orduño.
You have a software product idea and you’ve decided it’s time to make it happen.
Before you start developing, make sure you are choosing the right app type. Depending on the nature of your product, the core and goal of your business, it’s important to choose the type of app that will adapt smoothly with your users and leverage your product.
Oct 1, 2019, by Fernando Ramirez.
The tech industry is changing every day and in order to fulfill people’s upcoming needs from the design point of view designers need to be resourceful and learn new methodologies and tools. Formal education offers few classes and little to no career focus on UX or similar approaches. So how can designers update their skills in order to face our upcoming challenges?
Aug 6, 2019, by Sandra Vazquez.
The world is changing pretty fast and technology is absolutely on the forefront of that. Whether you’re a tiny startup or whether you’re creating a product that disrupts an industry, keep in mind you are at the forefront. Incorporating User Research to your development processes will reflect in a meaningful way not only in your product but through all your company. You will be building in a more mindful way.
Jul 30, 2019, by Miguel Medina.
Designers are often exposed to design critiques and feedback from our clients and teammates. In my experience, most of these design critiques are destined to go south if we do not know how to properly evaluate a design from an objective point of view. We can easily change the way we evaluate designs with the help of Visual Heuristics.
Jun 17, 2019, by Camila Orduño.
I interviewed ten experts from the UX Team at Nearsoft and asked them to explain UX in non-technical, “user friendly” terms.
What is this thing that everybody is talking about as part of their business strategy? What are the top 10 contributions UX can bring to a business?
Jun 3, 2019, by Maria José Orduño.
Design is an act of communication.
It requires a deep understanding of each person in the target audience. The designer must bring to bear two psychological principles of human behavior: aspirations and motivations. This is the path to real insights, understanding the needs, and generating a real connection.
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