The UX Team at Nearsoft organizes a weekly webinar on design topics related to User Experience. Each episode has a special guest expert to compare insights with.
Women are the most powerful consumers in the world. They influence all kinds of markets, especially the travel industry.
American women represent 65% of solo journeys. It takes more than “the top 20” beautiful destinations to encourage women to book their next adventure.
Here’s what you need to know.
The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting everything on social media.
Many hotel brands have put out their own apps, but this doesn’t mean Millennials will trust it.
Here’s some proof.
by Miguel Medina.
To build great products you must provide a positive experience that helps users solve problems in an intuitive way.
Whether you are creating an app from scratch or some new features, you need time to validate to make sure your new ideas work in real life.
by Sandra Vazquez.
Today more than ever companies need to be ahead of the game to keep up with technology, their competition, and changes in the market. A key element to success is the team you will build along the way.
In this episode of the People and Business podcast we had a conversation with Kelly VanderBeek, an Olympian, broadcaster, public speaker and world cup medalist. She shares with us the lessons she learned as a world class athlete and how they can apply in the business world.
You might be surprised of how business can feel like traveling at speeds over 144 kmh, down an icy mountain.
by Misael León.
It is no longer enough to display flight results to provide air travelers with a seamless search experience.
Airlines and travel brands must be aware of how customers search for a flight, when, where, and what is truly motivating them.
Here’s a series of recommendations to create as smart search experience for users booking a flight.
Travel brands must provide personalized experiences that give users the content they want, the way they wanted, and when they want it. Following what your competition is doing is not an option.
Here’s a guide on how to start building a personalized experience for your customers.
by Diana Arvayo.
The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017 trends predict users are now trying to get to very remote places, travelling as far as they can.
This is a challenge for travel sites, accommodating their current booking process to fit this new needs and retaining users until they checkout.
Here are some tips to understand your users and create a loyal relationship with them.
by Miguel Medina.
Most booking sites share the same core functionality to help users book a trip.
Yet not all of them deliver experiences worthy of their customers. This is why most of the time the booking process is not be completed.
Keep reading to see how structuring your content can help you convert more.
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