Blog Category Events-Presentations

39 posts.

Why Millennials Don’t Trust Your Hotel App

Why Millennials Don’t Trust Your Hotel App

Oct 17, 2017, by .

The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting everything on social media.

Many hotel brands have put out their own apps, but this doesn’t mean Millennials will trust it.

Here’s some proof.

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User Experience Challenges in the Travel Industry

User Experience Challenges in the Travel Industry

Sep 1, 2017, by .

Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers plan, purchase and travel is a challenge for travel companies.

There are many aspects you need to consider to get ahead of the game. Paying attention to your customer, their needs and motivations is a starting point.

As companies grow it is very important to design processes that allows you to keep a user-centered approach when developing solutions.

In this episode of the People & Business podcast we had the opportunity to talk to Bruce Nealson, VP of Design at Sabre. He shared his thoughts on the main user experience challenges companies in the travel industry face. From how to build customer-centered solutions to the technologies that will change the way we travel in the future.

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Using rapid prototyping to validate your travel app

Using rapid prototyping to validate your travel app

Jul 21, 2017, by .

To build great products you must provide a positive experience that helps users solve problems in an intuitive way.

Whether you are creating an app from scratch or some new features, you need time to validate to make sure your new ideas work in real life.

Continue in our UX Blog

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