I just finished writing and launching my first iOS app. I have plenty of experience as a developer, but this was my first mobile project.

We used a BaaS platform and I was surprised by how quickly we were able to deploy the app for general use. This helped us test the app’s value and kickstart its road to fame.

You have decided to create the app that you are so passionate about. You are very excited and tell all your friends about it. Now you have to not only write the app, but also deploy it for general use. Using traditional tools and platforms, normally, this is where things slow down.

They also get expensive because you now to set up servers and all the tools and services necessary to make it tick.

Instead, you should be more interested in acquiring users and find out if there’s a market for your great idea.

In my experience, I have realized that cranking out a good enough first version determines the success or failure of any business endeavor. To accomplish this is uplifting for you and your team, instills hope in investors, and allows you to get feedback early.

Pulling this off is no easy feat.

I am convinced that during these initial stages BaaS platforms are a great option to speed up the time-to-market of your great app.

What Is a BaaS Platform and What Is It Good For?

According to Wikipedia,

Backend as a service (BaaS), also known as Mobile Backend as a Service (MBaaS) is a … way to link … applications to backend cloud storage and APIs exposed by back end applications

Wikipedia goes on to say that a BaaA also provides,

… features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).

How Can BaaS Help Me?

The benefits of BaaS are,

  • side-backend-as-a-service-baas

    Cost reduction. It saves you hosting fees, as well as their configuration and maintenance.

  • Time to Production. You can deploy to production by simply creating an account in a few minute.
  • Rich Toolset. A BaaS usually includes push notifications, analytics, user authentication, integration to social networks and other tools that you’ll need.
  • Common Services. Login, access authorization, image loading, asynchronous requests, notification services, data storage, data synchronization. These are more are common and necessary services that come built into the platform.

There are downsides to consider, though, such as,

  • A high level of dependency between the BaaA and your application.
  • Transaction cost grows as your usage grows and can get pretty expensive.
  • You may have little or no control on the infrastructure.
  • Migrating to another service may be problematic.

Keep in mind that the key thing is to get over the challenges of launching a new app. Regardless of other considerations, BaaS can help there.

You Have Choices

There are more than a few out there. Many are fremium,

And a few are full-paid from the start,


Using a BaaS model will help you get started. As opposed to more traditional strategies, BaaS is lower cost, faster, and it allows you to support more platforms. This will help you test your market and your approach sooner rather than later.