Blog Posts by Sandra Vazquez
7 posts since March 2016.
Four Strategies to Lead a Remote Design Team
Apr 2, 2020, by Sandra Vazquez.
Designing great software products means not only collaborating with fellow designers but with the entire organization. A couple of weeks ago the question “Can designers work remotely?” surfaced. And the answer is YES. The UX Team at Nearsoft has been doing it successfully for over ten years.
The Role of User Research in Software Companies
Aug 6, 2019, by Sandra Vazquez.
The world is changing pretty fast and technology is absolutely on the forefront of that. Whether you’re a tiny startup or whether you’re creating a product that disrupts an industry, keep in mind you are at the forefront. Incorporating User Research to your development processes will reflect in a meaningful way not only in your product but through all your company. You will be building in a more mindful way.
Top 3 Usability Problems in Software Products
Jan 25, 2019, by Sandra Vazquez.
When developing software products the earlier you identify usability issues the better. It is cheaper to make changes in that design phase that once the product is live. Yet, “50% of a programmers’ time during IT projects is spent doing rework that is avoidable” – Human Factors.
Top Traveler Behavioral Trends in 2018
Jul 4, 2018, by Sandra Vazquez.
Travel is an industry that is always changing and evolving. New technologies are opening new opportunities for startups, organizations, and large corporations that are building software solutions.
However, the changes don’t stop there, the way travelers behave is also changing and evolving. TechTravel companies need to keep and eye on the needs, motivations and new behaviors of travelers. Digital nomads, millennials, and female solo travelers are just some examples of a new generation of travelers we are just figuring out.
In this episode you’ll learn about the top travel behavioral trends the team at Tripscout has identified by speaking with hundreds of travelers.
User Experience Challenges in the Travel Industry
Sep 1, 2017, by Sandra Vazquez.
Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers plan, purchase and travel is a challenge for travel companies.
There are many aspects you need to consider to get ahead of the game. Paying attention to your customer, their needs and motivations is a starting point.
As companies grow it is very important to design processes that allows you to keep a user-centered approach when developing solutions.
In this episode of the People & Business podcast we had the opportunity to talk to Bruce Nealson, VP of Design at Sabre. He shared his thoughts on the main user experience challenges companies in the travel industry face. From how to build customer-centered solutions to the technologies that will change the way we travel in the future.
Build a World Class Team and Reach the Finish Line
Jun 9, 2017, by Sandra Vazquez.
Today more than ever companies need to be ahead of the game to keep up with technology, their competition, and changes in the market. A key element to success is the team you will build along the way.
In this episode of the People and Business podcast we had a conversation with Kelly VanderBeek, an Olympian, broadcaster, public speaker and world cup medalist. She shares with us the lessons she learned as a world class athlete and how they can apply in the business world.
You might be surprised of how business can feel like traveling at speeds over 144 kmh, down an icy mountain.
Top 3 UX Mistakes in Mobile Apps
Mar 23, 2016, by Sandra Vazquez.
Paying attention to your app’s user experience has a high impact not only on how current users interact with it, but also on attracting new ones and defining new features.
In our experience, these are the most common UX mistakes when developing mobile apps. Getting it right will increase your signup, engagement, and active user rates.
