4 posts since March 2019.
Feb 25, 2020, by Maria José Orduño.
The ultimate goal of UX design is to create pleasant and seamless experiences between people and technology. We design for humans and as humans, the range of likes, desires, behaviors and expectations is immense. But even in that inmensity we can still find patterns that group people together.
Oct 21, 2019, by Maria José Orduño.
You have a software product idea and you’ve decided it’s time to make it happen.
Before you start developing, make sure you are choosing the right app type. Depending on the nature of your product, the core and goal of your business, it’s important to choose the type of app that will adapt smoothly with your users and leverage your product.
Jun 3, 2019, by Maria José Orduño.
Design is an act of communication.
It requires a deep understanding of each person in the target audience. The designer must bring to bear two psychological principles of human behavior: aspirations and motivations. This is the path to real insights, understanding the needs, and generating a real connection.
Mar 27, 2019, by Maria José Orduño.
A word is mightier than the sword, particularly in UX. Words can be the difference between making an interaction painful or delightful. They are the guides, integrated to the design, that will create the experience with your product.
You’ve got to make each word count. Each must speak and mean those specific actions you want the user to take.
According to a study by Jakob Nielsen, 79% of users don’t read, they either scan or skim. Only 16% read word-by-word.
You’d better start writing meaningful texts.
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