Blog Posts by Fernando Ramirez

We are living an unprecedented time in our lives. The majority of us are staying at home and the whole world has been put on some kind of pause. Globally we are facing big challenges. Only those businesses that are considered essential are up and running. By consequence, only the presence of those people who work for an essential business is required. It may seem that only this small group of people is able to do something but this is not entirely true. We as designers can also provide value with our work in order to tackle these uncertain times.

The tech industry is changing every day and in order to fulfill people’s upcoming needs from the design point of view designers need to be resourceful and learn new methodologies and tools. Formal education offers few classes and little to no career focus on UX or similar approaches. So how can designers update their skills in order to face our upcoming challenges?

AI can help you understand the needs of users. It also helps you know how they behave with every little element of a product—you will learn more with every interaction. As a result, instead of just solving a problem, a product will be able to delight the user and to create new paths for conversion and engagement.