Blog Posts by Denisse Gutierrez

11 posts since September 2015.

Why Millennials Don’t Trust Your Hotel App

Why Millennials Don’t Trust Your Hotel App

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The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting everything on social media.

Many hotel brands have put out their own apps, but this doesn’t mean Millennials will trust it.

Here’s some proof.

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Data-Driven Evolution in the Travel Industry

Data-Driven Evolution in the Travel Industry

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In an era of big data, we have tons of information about the modern traveler lifestyle and behaviors. But we do not necessarily know how to make informed business decisions to improve the travel experience.

In this episode of People & Business Podcast, we talk with Nick Vivion, Senior Brand Journalist at Sabre. He shared his process behind his data-driven projects about travel, and the upcoming challenges for travel companies in such a competitive industry.

 

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How Service Mapping Leads to Personalized Trips

How Service Mapping Leads to Personalized Trips

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Travel brands must provide personalized experiences that give users the content they want, the way they wanted, and when they want it. Following what your competition is doing is not an option.

Here’s a guide on how to start building a personalized experience for your customers.

 

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6 Steps to Build Products People Love: Talking with Laura Klein

6 Steps to Build Products People Love: Talking with Laura Klein

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Anyone can have an idea for a product. The real challenge is to build products that people love and use.

In this episode of People & Business Podcast, we talk with Laura Klein, author of “Build Better Products” and “UX for Lean Startups.” She shared a practical guide on how to improve the development process in six steps in order to build useful, usable, and desirable products.

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Objectives and Key Results: Talking with Christine Nathaniel

Objectives and Key Results: Talking with Christine Nathaniel

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OKRs system has been a popular method for aligning personal and business goals. Intel started the practice, Google popularized it, and others like Linkedin and Twitter have benefited from it.

In this episode of People & Business Podcast, we talk with Christine Nathaniel, Director of Customer Success at 7Geese. She shared her expertise on how to implement OKRs and why is it important to be clear on how personal objectives tie to company results.

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Christine Nathaniel

Director of Customer Success at 7Geese

Christine has worked with hundreds of organizations to move away from traditional reviews to continuous performance management, including the Objectives and Key Results (OKRs) goal setting methodology.

She is a Certified Human Resources Professional (CHRP) candidate and has a background in account management, training and social media marketing.

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Design Thinking in Your Work Life: Talking with Travis Nielson

Design Thinking in Your Work Life: Talking with Travis Nielson

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Design thinking has been a popular topic in the software industry for the past couple of years. Companies such as Google have implemented this framework to innovate and solve challenges collaboratively.

In this episode of the People & Business Podcast, we talk with Travis Nielson, Interaction Designer at Google. He shared his process of implementing Design Thinking in his everyday work and why is it important.

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Embracing Innovation: Talking with Ingo Rauth

Embracing Innovation: Talking with Ingo Rauth

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In this episode of the People & Business Podcast, we talk with Ingo Rauth, Innovation researcher and Design consultant. He shares interesting insights from his research in Design and Innovation Management of how companies can solve some of the most common challenges by developing their capability to innovate.

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Building a Democratic Culture, Interview with Traci Fenton

Building a Democratic Culture, Interview with Traci Fenton

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WorldBlu is the largest global network of companies committed to enabling fear-free, freedom-centric organizations.

In this episode you will hear from Traci Fenton, Founder and CEO. Traci discusses what it takes to build your own company culture and how it can lead to a successful business.

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